I don't start with AI. I start with the operation.
I help small business owners and hospitality teams implement practical AI workflows that actually save time and reduce repetitive work, without the hype or unnecessary complexity.
- 15+years in hospitality and travel
- 415 roomsGeneral Manager of 2 hotels, 1,400 beds
- +1.2OTA rating up 1.2 points
- 60%GOP, with 90% occupancy
The problem
Where businesses lose time, money and attention
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Guest communication
Routine guest questions across email, messaging and booking channels.
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Operational efficiency
Repeated tasks, manual processes and dependence on key people.
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Guest experience
Recurring complaints, missed expectations and patterns in guest feedback.
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Management visibility
Scattered information, unclear priorities and time-consuming reports.
Hospitality teams need better information, clearer priorities and less repetitive work.
The method
How I work
- Find Observe the operation and identify friction.
- Quantify Measure the time, cost or guest impact.
- Prioritize Pick the opportunity with the clearest value.
- Implement Introduce the right solution.
- Measure Track the result and decide what is next.
Start with one defined problem. Prove the value. Then expand.
What I do
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AI Opportunity & Efficiency Audit
Identify where AI and automation could reduce manual work, save time and improve operations.
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AI Implementation
Put a practical solution in place, from initial setup to testing and handover.
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AI Automation
Set up workflows, website chatbots, phone agents and email automation to reduce repetitive tasks.
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SEO, AEO & GEO
Improve your visibility in search engines and get found and cited in AI search.
Running an independent hotel? I look at one area of your operation and tell you where time, money or attention is being lost.
See how I work with hotels →Demos & own work
I build, test and share practical ways to use AI and better systems to solve real-world problems.
Demos and a fictional worked example are on the way, each clearly labelled.
Go to Demos & own workAbout me
I have run hotels, tour and sightseeing operations, sales teams and front desks. That is 15+ years in hospitality and travel, in Canada, Germany and Austria.
I know the operation from the inside, so I look at it first and at the tools second.
More about meInterested in working together?
Start with a free 20 to 30 minute AI Opportunity Check.
Book a free AI Opportunity Check